IP-Based CTV Targeting Fails 75% of the Time: What It Means
A new study reveals that IP-based CTV targeting fails 75% of the time, reaching only 23% of intended geographic targets. Device-level CTV identifiers prove 24% ...
#targeting
Targeting is undergoing rapid shifts across platforms, from CTV ads missing their mark to Spotify giving users more control over recommendations. With X's algorithm pushing extreme content, marketers face new brand-safety challenges. These changes make targeting a hot topic for content creators looking to newsjack evolving ad strategies and algorithmic trends.
More coverage of targeting
Bentley Torcal EV Combines Luxury with Classic V8 Sound in Revolutionary EV
Bentley's upcoming Torcal EV redefines luxury electric vehicles by incorporating artificial V8 engine sounds created by human drummers. As Bentley's first BEV l...
Legato's AI Hearing Glasses: A Game Changer for 50M Americans
Legato emerges from stealth with $12M funding for AI-powered hearing glasses that tackle hearing loss stigma. Founded by Bose alumni, their Frames use proprieta...
TikTok Pays $400M in Landmark Child Privacy Settlement
TikTok has agreed to pay $400 million to settle a DOJ lawsuit alleging violations of the Children’s Online Privacy Protection Act (COPPA). The settlement addres...
Reach Capital Raises $265M to Fuel AI Innovations in Human Potential
Reach Capital has closed a $265 million Fund V, targeting AI founders in learning, health, and work sectors. The fund aims to expand human potential, backing 50...
Google Ads Removes Language Targeting: What Marketers Must Know
Google Ads is eliminating language targeting for Search campaigns, impacting marketers who rely on language-specific ads. The change demands new strategies for ...
Google Expands Data Manager API for Enhanced Audience Insights
Google has expanded its Data Manager API to enable smarter audience management, offering marketers enhanced tools for ad targeting and analytics. This update re...
ChatGPT's Ad Targeting Sparks Major Privacy Backlash
OpenAI's ChatGPT is facing backlash over reports it may use chat history for ad targeting. This raises critical questions about AI ethics, data privacy, and the...
Spotify Lets You Edit Your Taste Profile—What Changes Now?
Spotify is rolling out a feature that lets listeners edit their “Taste Profile,” giving users more direct control over recommendations. It matters now because a...
X ‘For You’ Feed Radicalizes—How Marketers Must Adapt
A recent analysis discussed by Fast Company argues X’s “For You” recommendation system can steer users toward more extreme content over time. For marketers, thi...
Judge Halts DOJ Subpoenas Targeting Fed Chair Powell
A judge has blocked subpoenas tied to a DOJ probe involving Federal Reserve Chair Jerome Powell, pausing investigators’ ability to compel testimony or records. ...
Content hooks for #targeting
- 75% of your CTV ad budget might be going straight to waste...
- The dirty secret of CTV advertising just got exposed
- New study proves what marketers feared about IP targeting
- What happens when you ask professional drummers to recreate a V8 engine sound? Bentley just did it...
- Bentley's new EV has a dirty little secret - it fakes its engine noises with professional percussionists
- The last thing you'd expect from a Bentley EV? A drummed V8 soundtrack that'll blow your mind
- "Why do 40M Americans refuse to wear hearing aids? The answer will shock you..."
- Meet the $12M startup making hearing aids cool for the first time ever
- These glasses don't just help you see better - they help you HEAR better
Ready-to-post tweets
BREAKING: IP-based CTV targeting fails 75% of the time. Only 23% of ads reach intended targets. Time to rethink your strategy? #AdTech #CTV
New study shows device-level CTV IDs are 24% more accurate than IP addresses. The future of targeting is here. #DigitalAdvertising
Bentley's solution to silent EVs? Hire drummers to recreate their V8 sounds. Genius or desperate nostalgia? You decide. #TorcalEV #LuxuryEV
300-mile range ✔️ 400kW charging ✔️ Artificial V8 growls from professional drummers ✔️ The Bentley Torcal EV isn't playing by anyone's rules